Think your sales funnel is working at full capacity? Think again. Most business owners and marketers are leaving serious money on the table simply because they’re not using key funnel tactics that could dramatically boost conversions.

Whether you’re just getting started or you already have a funnel in place, these 10 killer sales funnel tactics might be the game-changers you’ve been missing.

1. Pre-Sell Pages That Warm Up Your Audience

Before sending traffic straight to your offer, use a pre-sell page. This page builds curiosity, shares value, and emotionally prepares visitors for what’s next. Think of it as a soft introduction—less “Buy now!” and more “Here’s why this matters.”

2. Exit-Intent Popups

If someone’s about to leave your funnel, don’t let them go without a fight. Exit-intent popups can offer a discount, bonus, or free resource in exchange for an email address—giving you another chance to follow up and convert.

3. Scarcity Timers That Actually Work

Real scarcity drives action. Add a countdown timer to your sales page or checkout to signal urgency—but make sure it’s authentic. False urgency can kill trust, but real deadlines boost conversions like crazy.

4. Segmentation for Smarter Follow-Ups

Not all leads are the same. Segment your audience based on how they opt in or engage with your funnel. This allows you to send tailored emails and offers, which dramatically increase engagement and sales.

5. Tripwire Offers to Turn Leads into Buyers Fast

A tripwire is a low-ticket offer ($7–$27) that turns a lead into a paying customer quickly. Once someone buys, they’re far more likely to buy again. It’s a great way to build trust and start the relationship with value.

6. Retargeting Campaigns for Funnel Drop-Offs

Most people don’t buy on their first visit. Use retargeting ads (on Facebook, Google, etc.) to bring back visitors who didn’t complete your funnel. Remind them of the value and nudge them toward the finish line.

7. One-Time Offers (OTOs) That Feel Exclusive

Immediately after a purchase, present a one-time offer—a limited deal that’s only available for a short time. This leverages momentum and increases average order value (AOV) while your customer is already in buying mode.

8. Mobile-Optimized Funnel Design

If your funnel doesn’t look great and load fast on mobile, you’re losing leads. Over 50% of traffic comes from mobile—make sure every step of your funnel is fully optimized for smaller screens.

9. Progress Bars to Boost Completion Rates

Adding a progress bar on multi-step forms or checkout pages creates a sense of forward motion and encourages people to finish what they’ve started. It’s a small detail with big impact.

10. Post-Purchase Upsells or Cross-Sells

The sale doesn’t end at checkout. Offer relevant upsells or cross-sells after the initial purchase to increase lifetime customer value. These are low-pressure but high-reward opportunities to serve your customer further.